One sales rep. 200 outlets. Eight hours.
The maths has never once worked out.
A printed beat plan. A forwarded PDF of last month's schemes.
By noon he's late, lost, and pitching an offer that ended on Tuesday.
Now his day starts with a phone call.
No app to open. A voice that already knows his beat, his shops and today's offers.
“14 stops today. Start at Sharma General — 2 km away, and they're due.”
His route, told to him while he's still on the call — and re-planned the moment a shop cancels.
“New today: buy 10 cases, get 1 free. Pitch it to the 6 shops that bought 8 last week.”
No circular to decode. Every new scheme explained in plain Hindi — and exactly who to pitch it to.
“What did Mehta order last time?”
Mid-walk, hands full. He asks out loud; it answers from his own sales data.
He pitches the combo. The order books itself.
Said out loud, written straight into FieldAssist. Not one thing typed.
While he walks, it rings the other 186.
Same voice, same schemes — calling every outlet he won't get to today.
Deep in the market, zero data. The briefing still arrives.
It's a phone call, not an app — any handset, anywhere there's a tower.
Beat done. Every scheme pitched. Chai, finally hot.
Rajesh runs his day by voice now — not by paper.